NovaLash Eyelash Extensions Brand Expands to UK and Europe

Left to right: Zachary Falb, UK Business coordinator; Heather Hughes, UK director; Sophia Navarro, NovaLash celebrity lash artist; and Beth Fetzer, American COO

NovaLash Eyelash Extensions launched in the UK with an event at the Metropolitan Hotel (London). During the event, celebrity lash artist Sophia Navarro applied lashes to models, highlighting the NovaLash technique. The company also showcased its signature retail line, patented AirNova drying machine, and Candied Lashes for the upcoming holiday season. NovaLash also opened its first international office in the UK and now offers monthly training and certification courses in central London. It plans to expand its monthly training to other regions of England, Scotland, and Ireland in 2014. The new UK office will sell products directly to certified NovaLash spas, salons, and lash artists throughout Europe.