OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a thoroughbred, as trained by equestrian stuntmaster Mario Luraschi. Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repetoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colors on her hooves. The film features four lacquers–-Pink-ing of You, Red My Fortune Cookie, Need Sunglasses?, and No Room for the Blues. “I always say that nail lacquer can change your look--and your outlook,” says Suzi Weiss-Fischmann, executive vice president and artistic director of OPI. “Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.” To view the video, visit OPI on YouTube.
the Latest Issue