In the midst of her new OPI GelColor campaign, Danica Patrick became the first woman in NASCAR’s premier division to ever win a pole position. A woman of consistently proven strength and ability, Danica Patrick was a natural choice for an ad campaign whose theme is “Endurance." “Danica Patrick’s successful track record is emblematic of OPI’s GelColor and its message—‘Color Endures at the Speed of Life,’” says Suzi Weiss-Fischmann, executive vice president and artistic director at OPI. "Aside from a long-lasting formula, OPI GelColor’s sales also show signs of endurance. OPI GelColor is in more than 100 countries worldwide, and similarly to Danica Patrick, it is truly ahead of its competition.” According to Fischmann, the OPI GelColor line is trending toward $100 million in distributor sales.
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