While gel formulations are all the rage in the nailcare world, OPI is poised to bring even more attention to the trend with its new GelColor consumer advertising campaign, which revolves around the theme of Endurance. Set to launch in December, the campaign is inspired by the strength of female American Olympians and athletes, such as Gabrielle Douglas, the two-time gold-medal Olympic gymnast; Misty May-Treanor, the three-time gold-medal Olympic beach volleyball player; Danica Patrick, the most successful woman in the history of NASCAR; and Serena Williams, the four-time Olympic gold-medal tennis player and Wimbledon champion. It is set to highlight their achievements and shine a spotlight on OPI GelColor. "The strength shown by these world-class athletes is emblematic of OPI's GelColor and prompted our newest message, "Color Endures at the Speed of Life," says Suzi Weiss-Fischmann, OPI executive vice president and artistic director. "OPI GelColor is in more than 100 countries worldwide, and similarly to Gabrielle, Misty, Danica, and Serena, is a champion in its field." Who would you like to see representing your favorite product?
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