Exceptional, personalised service, long a tradition at The Peninsula Hotels, is being taken to new levels with the launch of Peninsula Wellness - a lifestyle programme that touches every aspect of a guest's lifestyle, both during their stay and beyond, and which focuses on providing a sanctuary for the five senses of sight, hearing, smell, taste and touch. As well as staying in luxurious hotel accommodations with the finest amenities, guests will now be able to renew themselves in mind, body and spirit through an integrated approach to help them escape stress, and to relax and rejuvenate in a deeply personal way.

The programme has been devised to meet the needs of Peninsula guests who are conscious about leading a healthy lifestyle and maintaining their personal well-being. Its integrated approach offers a unique antidote to the stress and strains accumulated by a demanding travel or business schedule or just the hectic pace of modern life.

This innovative programme is built around a generation of new Peninsula spas which begins rolling out next month in Hong Kong and then continues over the next 18 months in Beverly Hills, Chicago, Bangkok, Beijing, New York and Tokyo. Appealing to each of the five senses, The Peninsula Wellness programme includes cutting-edge treatments at each of its luxurious new spas.

But as the name suggests, Peninsula Wellness goes far beyond the mere pampering experience offered at most spas. Peninsula Wellness also includes light & healthy 'Naturally Peninsula' cuisine options at Peninsula dining outlets, 'Naturally Peninsula' organic teas, coffees and chocolates to appeal to the sense of taste, 'Simply Peninsula' products to enliven the sense of smell though a range of scented candles and essential oils, to exhilarate the sense of touch through a line of luxurious bath and body care products, and to stimulate the sense of hearing with soothing mood music from the exclusive Peninsula Spa CD collection. Peninsula Wellness also includes a Guest Nutrition Advisor who will be available for personal nutrition and lifestyle consultations.

'The daily interactions of our hotel staff with our guests and indeed the experiences of our own travelling executives indicate that a hotel needs to place increasing importance on giving guests healthy lifestyle choices, which can also extend beyond the duration of their actual stay in the hotel,' says Chief Executive Officer Mr. Clement K. M. Kwok.

'Peninsula Wellness has therefore been developed as a comprehensive and integrated worldwide programme to ensure the highest standard of quality and consistency at all Peninsula Hotels that all guests will appreciate,' Mr Kwok adds. 'This advanced programme demonstrates The Peninsula's commitment to meeting the personalised needs of each and every guest in this stressful modern age.'

To enable guests to enjoy the full benefits of the Peninsula Wellness programme as a lifestyle choice, a range of the new 'Naturally Peninsula' and 'Simply Peninsula' products will be available through the hotels and the Peninsula Boutique outlets for guests to purchase and take home. A cookbook featuring 'Naturally Peninsula' dishes from The Peninsula's seven hotels will also be published.

The Peninsula Spas
The focal point of the new Peninsula Wellness programme is The Peninsula Spas, with the launch of new luxury spas at two of its Asian properties in 2006 as well as major renovations at two of its U.S. hotel spas.

With each Peninsula Hotel located in the very heart of its respective city, The Peninsula Spas are oases of luxury and rejuvenation, providing guests with an extensive range of choices to enhance their health and well-being. Dedicated to providing guests far more than simple pampering, the Spas offer exclusive treatment journeys that have been especially designed for Peninsula customers.

New Peninsula Spas will debut at The Peninsula Hong Kong in May 2006 and later in the year at The Peninsula Bangkok. The Peninsula Hotels is working with international spa consultancy ESPA, headed by renowned spa authority Susan Harmsworth, to develop a unique spa concept at its hotels in Asia. ESPA-branded products will be the preferred product line carried in these Peninsula Spas, while treatments draw upon Eastern and Western wellness and relaxation philosophies, emphasizing a back-to-basics approach with authentic treatments delivered by highly-trained therapists.

'In many ways, The Peninsula and ESPA are aligned in standards,' says Harmsworth, who has created a menu of treatments with Peninsula guests specifically in mind. 'Every hotel and spa is completely different in terms of setting, and our customers come to us with very diverse needs. Whether it is catering to the stress brought on by a particular urban climate, or the increasingly hectic pace of travelling and work-related tension, our Spas venture into a journey of deep calm by adapting accordingly to an intrinsic need for natural balance.'

In the United States, The Peninsula Beverly Hills recently re-launched its spa following a seven million dollar makeover to offer its guests an innovative and state-of-the-art oasis, while The Peninsula Chicago will unveil a renovation of its magnificent rooftop spa in May 2006. Encased in floor-to-ceiling windows on the top two floors of the hotel, the renovated spa at The Peninsula Chicago will showcase new VIP treatment rooms, a deluxe manicure/pedicure room and a new relaxation lounge.

Opening in September 2007, the brand-new Peninsula Tokyo will also feature an extensive Asian-inspired spa.

'Naturally Peninsula' & Guest Nutrition Advisor
To further expand the lifestyle choices of Peninsula guests, the Peninsula Wellness programme has been devised to take into account every aspect of their welfare, with light and healthy 'Naturally Peninsula' cuisine options being introduced at all Peninsula dining establishments, and specially-created dishes debuting at The Peninsula Hong Kong alongside the Spa opening in May.

Fresh, organic produce is being sourced from local farms for this new range of dishes which offer light and healthy dining options without a compromise on taste. The Peninsula's new Guest Nutrition Advisor Ms Gabrielle Tuscher is working with the hotels' award-winning chefs to develop menu choices that are well-balanced, healthy options appealing both to the eye and to the palate. Dining options catering to those with alternative diets, such as vegetarian, lactose-free or low-carb diets, will also be developed.

Ms Tuscher, a U.S.-accredited and registered dietician with a Masters degree in Clinical Nutrition and Food Studies from New York University, will also be available for individual guest consultations to develop personalised daily menus to meet a guest's individual taste and health requirements, as well as work with the hotels' chefs to conduct Peninsula Academy cooking classes which focus on light and healthy cuisine and cooking methods.

A beautiful hardback cookbook will be published to complement the new 'Naturally Peninsula' cuisine, showcasing recipes created by The Peninsula's team of talented and innovative chefs from around the world. The recipes will focus on light and healthy dishes that subtly reflect the seven Peninsula locations while promoting the use of organic ingredients wherever possible, and guests will be able to recreate their favourite 'Naturally Peninsula' dishes at home.

'Naturally Peninsula' also features a range of organic food and beverages including an organic green tea and five organic black teas -- Breakfast, Afternoon, Peninsula Blend, Assam and Darjeeling -- which are naturally rich in anti-oxidants. A range of organic herbal teas (including chamomile, Indian basil, peppermint, ginger, lemongrass and orange), organic coffees and organic chocolates will be launched later in the year, and these will be served at The Peninsula's spas and dining outlets, and be available for purchase from The Peninsula Boutique.

'Simply Peninsula'
The 'Simply Peninsula' range of toiletries and other products will also be launched this summer. The range includes bath and shower gel, shampoo, conditioner, hand and body lotion, handmade soap, as well as natural beeswax candles, all made using essential oils and fragrances such as geranium, ginger lily and nutmeg.

Specially-compiled Peninsula Spa CDs of soothing Chinese and Thai music will be played at all Peninsula Spas, and will also be available for purchase so that guests can take their experiences home with them.

The Peninsula Hotels' innovative Peninsula Academy - offering learning experiences and introductions to the local cultures of each Peninsula location - will also offer Wellness-themed components including 'Wellness Experience' spa packages and 'Naturally Peninsula' cooking classes.

The all-encompassing Peninsula Wellness programme will be progressively rolled out in stages over the next 12 months throughout the seven hotels in The Peninsula group: Hong Kong, Bangkok, Beverly Hills, Chicago, New York, Beijing and Manila, together with Peninsula Tokyo (2007).