Burke Williams Day Spas Welcomes New Vice President of Marketing and Public Relations

Dana Buchman joins the team at Burke Williams // Photo courtesy of Burke Williams

Burke Williams Day Spa (multiple locations) is welcoming Dana Buchman to the team as vice president of marketing and public relations. Buchman, a 15-year industry veteran, will utilize her role to inspire audiences to prioritize self-care and wellness at Burke Williams Day Spas.

Dana Buchman

“Dana’s passion for wellness and marketing is infectious,” says Theresa Armour, cofounder of Burke Williams. “She’s an amazing storyteller and her strong creative vision has the power to create even deeper, more meaningful connections with our guests. We’re thrilled to have such a talented individual leading our most important mission, to transform your day, backed by her authentic connection to our company’s values.”

Buchman’s career spans a variety of industries from consumer products to gaming, technology to athleisure fashion. Her career began at a start up in Australia where she provided corporate leadership training based on martial arts principles and The Art of War by Sun Tzu. After returning to the U.S., she embarked on a number of successful marketing campaigns including Barbie’s 50th Anniversary with Mattel, launching DJ Hero with Activision, developing Today at Apple, and more. Most recently, Buchman served as head of marketing at Lorna Jane, a female athleisure brand that focuses on empowering women.

“It’s an honor and a privilege to join such an incredible brand that inspires all of us to prioritize wellness and self-care,” said Buchman.  “Burke Williams has been a revolutionary leader in the wellness industry, transforming lives for over three decades.  I look forward to telling their amazing stories, connecting authentically with their audiences, and innovating to build upon their success.”


Like this story? Subscribe to Spa Talk!

Get up close and personal with industry professionals with Spa Talk, the go-to news source for getting to know industry colleagues and friends. Sign up today to get bi-weekly top stories delivered straight to your inbox and read on the go.


Announcing the Winners of the 2018 Professional's Choice Awards

Burke Williams Day Spa Gives Back to Clients to Celebrate 30th Anniversary

2019 Spa and Wellness Trend: Out of the Blue (Light)

Suggested Articles

Proper planning year-round is crucial to managing a spa's hazardous waste in a safe, compliant and sustainable manner.

With Instagram Stories, there is no shortage of possibilities to the type of content brands can publish. 

An historic hot springs spa continues to make history with a multi-million-dollar renovation, and an increase in revenue to show for it.