Pevonia launched its new and improved website for professionals only, PevoniaPro.com. This interactive professional website provides an online platform to showcase valuable marketing and educational resources/tools for spa partners and industry professionals as well as for its global distribution network which currently spans more than 100 countries. The new website offers a professional and engaging online community for spa professionals and partners to obtain valuable business-building strategies, support, and marketing and educational resources. “A fantastic and valuable user experience far beyond the norm was a primary goal in developing this truly resourceful site," says Maritza Rodriguez-Aouanough, global vice president of marketing and communications for Pevonia International.
The site includes many features such as simple site registration with automated email alerts when new resources are available, easy navigation, and even a mobile application to ensure professionals can also access the site’s valuable content anywhere. Registration is password protected at all business tiers providing the company the ability to effectively communicate and provide support with the peace of mind that every communication will specifically reach its intended audience. PevoniaPro.com also offers marketing intelligence through site analytics and optimized search functionality which means users can quickly search and find desired content, product, treatment descriptions, and benefits, as well as free marketing and educational tools. Real time communication is distributed through numerous channels: a news ticker, a newsfeed, a Pevonia blog, and interactive social media communities such as professional Facebook and Twitter.