Planet Beach Names David Mesa President

David MesaPlanet Beach, a leader in automated spa services and creator of the automated spa concept announced the promotion of David Mesa to president of franchise operations. Committed to building and maintaining a strong and dynamic management team, Mesa will be responsible for overseeing and managing the company’s various franchise operations, both domestic and international. “David’s experience in taking a strategic vision and executing on that vision will strengthen Planet Beach’s position as the industry leader,” says Stephen P. Smith, CEO of Planet Beach. “With a proven track record for successfully leading large scale initiatives and driving innovation, David’s leadership skills are well suited to lead Planet Beach’s development efforts as we continue in our mission to change the way the world rejuvenates.” Mesa previously served eight years in the Unites States Marine Corp as an air traffic controller. Additionally, Mesa was director of business operations for Allegis Group, a personnel staffing company headquartered in Maryland, for eight years. Hired by Planet Beach in 2003, Mesa has progressively held more responsible executive roles at the world headquarters. In March 2005, he received the designation of Certified Franchise Executive (CFE) by the International Franchising Association for his work and study in the franchise industry and has maintained that designation. He is also a member of the International Institute for Franchise Education (IIFE) Mini MBA Club. “I love working with David,” says Mark Blaney, master franchise developer and franchisee in Canada. “He is efficient, responsive, and very detailed. I appreciate that he has experience in growing our brand internationally and knows what works and what doesn't.” He will work directly with the vice president of spa performance and vice president of location development to continue the company’s growth. “It’s really an exciting time at Planet Beach as our brand is evolving and expanding,” says Mesa. “I look forward to contributing to the continued growth and success of Planet Beach in my new and expanded role.”

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