CrossFit Announces Unique Partnership with Spartan Race and Tough Mudder

Club Industry was not involved in the creation of this content.

BOULDER, Colo. – May 18, 2023 – CrossFit, the world's most effective program for improving health and performance through nutrition and exercise, and Spartan Race, the world’s largest endurance racing brand along with Tough Mudder, today announced a joint marketing partnership bringing three of the most recognizable brands in the fitness industry together to create a unique and powerful experience for athletes and fitness enthusiasts alike in the United States.

The partnership offered all U.S.-based participants that competed in the 2023 NOBULL CrossFit Open - over 110,000 athletes - the opportunity to enter one of Spartan’s 2023 U.S.-based events including the Spartan OCR, Tough Mudder OCR, Spartan TRAIL, Hurricane Heat 4-Hour and DEKAFIT events, for free. Spartan will activate this week at the NOBULL CrossFit Games North America East Semifinal in Orlando, FL and the 2023 NOBULL CrossFit Games in Madison, WI, scheduled for August 1 - 6. CrossFit will activate on-site at various Spartan events throughout the calendar year.

“Collaborating with Spartan and Tough Mudder expands the areas where our global members can put their general physical preparedness to work and test themselves in new, fun and challenging ways,” said Rob Vartan, VP of Global Partnerships for CrossFit.

The brands will also collaborate by creating special training programs for athletes, including a 12-week CrossFit training program designed specifically to help athletes train for and compete in various Spartan and Tough Mudder events, and introduce CrossFit to new audiences." 

"Through this partnership, Spartan Race, Tough Mudder and CrossFit are committed to promoting health and fitness,” stated Spartan founder Joe De Sena. “We look forward to continuing to inspire people to reach their full potential, and build a strong community of like-minded individuals as we push to get one hundred million off the couch and into a healthier lifestyle."

Spartan Race's 2020 acquisition of Tough Mudder combined the industry leader’s world-renowned obstacle courses with innovative and challenging obstacles to create a one-of-a-kind race. With the addition of the CrossFit experience, athletes will have access to the best in obstacle course racing, functional fitness training and endurance sports under one umbrella.

For more details on upcoming Spartan races featuring CrossFit, visit www.Spartan.com.

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

About CrossFit

In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world's most effective program for improving health and performance through nutrition and exercise. CrossFit is the world's leading provider of accredited, performance-based training courses and certifications and has more than 125,000 credentialed coaches across the world. The program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit's transformational benefits in more than 13,000 affiliated gyms across 158 countries. CrossFit also directs the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®.