Planet Fitness Opens in Traverse City, Michigan

This press release was provided by Planet Fitness. The Club Industry editorial staff was not involved in the creation of this content.

TRAVERSE CITY, Mich. -- Planet Fitness announced the opening of its newest club in Traverse City at 3111 W. South Airport Road, next to Aldi, across from the Grand Traverse Mall.  The new club is currently offering special memberships for just $1 down and $10 a month.

The new Traverse City Planet Fitness offers state of the art cardio machines and strength equipment, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, HydroMassage beds, massage chairs, tanning and a Total Body Enhancement. The club will be open and staffed 24 hours a day seven days a week.  "We're excited to bring our Judgement Free Zone to Traverse City and provide more people with a high-quality, non-intimidating experience at an extremely affordable cost," said Planet Fitness franchisee Lonni Bhirdo.

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment.

Each club also features the brand's iconic "Lunk Alarm" – a purple and yellow siren on the wall used as a light-hearted, gentle reminder that grunting, dropping weights or judging others is not permitted.

Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. As a member appreciation gesture, Planet Fitness also provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it's okay to treat yourself every once in a while after a good workout.

The PF Black Card® membership, which is $19.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge and access to all 1,000 Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.

Additionally, Planet Fitness spotlights its members with "Planet of Triumphs," an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing our belief that everyone belongs. Please visit PlanetOfTriumphs.com.  For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).

*PF Black Card® amenities may vary by location

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 1,000 locations in 47 states, the District of Columbia, Puerto Rico, Canada, and the Dominican Republic Planet Fitness' mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®.  More than 90% of Planet Fitness stores are owned and operated by independent business men and women.