Virtuagym and Hidden Profits Marketing Partner and Launch New Lead Management Solution for Fitness Clubs and Studios

Club Industry was not involved in the creation of this content.

25th May 2023, Amsterdam, Netherlands

Virtuagym, global provider of the leading All-in-One health and fitness software solution, and Hidden Profits Marketing, creator of Europe’s foremost platform for gym and studio lead generation,  have announced a new partnership, including a product integration.

The new integration has created a seamless automation between Virtuagym’s club management software and Hidden Profits Marketing’s lead generation formula, enabling fitness clubs and studios to enhance their customer lead management and boost their growth.

Through this solution, fitness club owners and entrepreneurs can efficiently access key lead information all on the Virtuagym platform, whilst significantly reducing administrative work by removing the need for manually uploading leads between systems. 

The leads generated by Hidden Profits Marketing, including all key information and statuses, are automatically displayed in a customer lead overview in the Virtuagym system. Furthermore, the data is synced between both platforms, ensuring club managers and entrepreneurs can easily track customer conversion rates.

“Digitisation has transformed how health and fitness businesses engage with and manage potential new customers. And in an increasingly competitive industry, it has never been more important to use systems that enable businesses to efficiently acquire, analyse and understand them”, commented Hugo Braam, CEO and Co-Founder of Virtuagym.

“We believe this integration with Hidden Profits Marketing will be invaluable for our customers, further enhancing Virtuagym’s open and customizable All-in-One platform for management, coaching and engagement.”  

“For Hidden Profits Marketing, the partnership with Virtuagym is all about adding extra value to our clients and to the entrepreneurs that really aim at building a rock solid and healthy business,’ stated Aernout Leezenberg, Founder and CEO of Hidden Profits Marketing.

“It supports our decision for further expansion and growth in German and Dutch speaking countries. It is also a logical next step in supporting fitness chains and independent clubs, gyms and studios, to automate their member and lead recruiting processes. Both from a technical and business perspective.”

For Virtuagym, the partnership with Hidden Profits Marketing is another indication of a significant new growth phase focused on further developing its innovative All-in-One solution, including via seamless partner integrations. At present, Virtuagym’s platform is already integrated with the likes of Matrix Fitness, LifeFitness, ClassPass, FitnessKPI, PS-Tec and InBody.

The new solution is initially available to Virtuagym and Hidden Profits Marketing customers in the Benelux and DACH regions, with the latter being a key growth area for both organisations. One joint German customer, Mrs Sporty, is already using the integration:  

As outlined by Jan Klein-Zirbes, Owner of Mrs Sporty Munich-Bogenhausen, “The integration between Hidden Profits Marketing and Virtuagym has delivered immediate convenience and effectiveness. It saves me valuable time because the leads are automatically in the system, so we can focus more on our members.”

About Virtuagym

Virtuagym is a global provider of the leading All-in-One health and fitness software solution for the fitness industry and corporate health. With innovative tools for management, coaching and engagement, Virtuagym helps businesses of all shapes and sizes to grow by enhancing client experiences and business management,  supporting retention, and saving valuable time and money.Virtuagym supports more than 20 million consumers, over 9,000 fitness businesses, and 45,000+ trainers worldwide, including Mrs. Sporty, PRIME TIME fitness, FT Club, Zott Fitnessclubs, Fitness Park, Fit20, Easy Fitness and many more.Virtuagym currently has 200+ employees across their offices in Amsterdam and the Americas.

For more details, visit