Peggy Wynne Borgman and Lisa Starr
Peggy Wynne Borgman & Lisa Star

Peggy Wynne Borgman, CEO of Preston Wynne, headlined the medical spa conference at the American Spa Expo in New York, April 30-May 2. Ms. Borgman's keynote presentation on Sunday, April 30. 'Evaluated the Med Spa Opportunity: First Steps to Getting Started' addresses the 'big ticket' issues every medical spa entrepreneur must tackle.

Ms. Borgman demonstrated her trademark no-punches-pulled style. 'I consider our Real World Startup Workshop a success if someone in the class tells me, 'I don't think I'm going to open a spa after all,'' she says. 'We are not spa industry boosters, we're realists. We actually own and operate spas. It's a gritty business, but deeply rewarding when it works.' Commenting on the tremendous growth of the medical spa sector, Borgman observes, 'The merger of spa and medical is not always a beautiful thing; some of these businesses look a little like Frankenstein Spa. We've got some parts of day spa and some parts of medical stitched together and it doesn't work. My presentation is designed to help med spa developers think strategically, not just play follow the leader.'

Senior Preston Wynne consultant Lisa Starr presented an outstanding introduction to the key metrics required for spa success: SHOW ME THE MONEY!, on Tuesday, May 2, at 1:30 p.m. This seminar is for spa or salon business owners who are not sure if they are doing as well as they should be. Do you have financial projections for both revenue and expenses, and can you meet them? Have you ever developed a budget to control your spending? Is your compensation plan leaving you nothing to pay your bills or grow your business?

Starr shared the top 5 financial metrics spas need to be tracking, and help spa operators compare their numbers to other spa operations across the country. She'll discuss the ideal financial structure for a successful day spa operation, and help you determine where changes may need to be made in your own organization to realize the profits you are looking for.

To register, visit