The Discover Beauty program, an initiative from Cosmoprof North America (CPNA) is returning for its seventh consecutive year. During the three-day program, CPNA show organizers arrange pre-scheduled sales meetings and events between emerging beauty brands and leading retailers. This year’s line-up of brands includes: African Botanics, Control Corrective Skincare, Doll Face, Dr. Rey Anti-Age, Fairiche, Greenland, Jenetiqa, Layla Cosmetics, Karora Cosmetics, Manuka Doctor, Marilou Bio, MDSolarSciences, Million Dollar Hair, Mirabella, Montiel, Skin&Co Roma, True Girl Skin Care and VitaMan.
The Discover Beauty program has its own section centrally located on the show floor, where one-on-one meetings take place in private meeting room spaces and where a traditional exhibition is presented. This set-up allows the brands to enjoy the exposure to all attendees at the show, but it also guarantees the face-to-face time with select specialty retail buyers to secure placement into key accounts.
The Discover Beauty Brands are automatically enrolled for the 2013 Discover Beauty Award, which recognizes one brand for a creative concept, packaging and overall ability to succeed in the competitive retail market. The winner, chosen by industry leaders, beauty editors and participating retailers, will be announced on Sunday, July 14, 2013 at a private reception.