Private Equity Firm VMG Partners Invests in Colorescience Mineral Makeup

Private equity firm, VMG Partners, has made an equity investment in luxury mineral makeup brand, Colorescience. The partnership will bring financing and brand building power to the innovative cosmetic line. Established in 2000, Colorescience was founded by Diane Ranger, the woman who defined mineral makeup and is widely referred to as the 'Mother of Mineral Makeup.' The brand is known for its high-quality ingredients and large celebrity following; it is sold solely through physicians' practices and medical spas. Colorescience management and distribution channels will not change due to the acquisition.

'VMG Partners invests in people, brands and trends that are indisputable winners,' said Robert Schult, Co-Founder, VMG Partners. 'When we make a strategic alignment, such as with Colorescience, it is because we have done our homework and have great confidence in the company, its leadership and in the successful outcome of our business decision. Unquestionably, Diane Ranger and Colorescience are winners, and we are delighted to be working with them.'

Several factors went into VMG Partners' decision to invest in Colorescience. 'Mineral makeup is one of the fastest growing sectors within the cosmetics industry,' said Schult. 'We chose to work with Colorescience because its creator, Diane Ranger, defined the concept and the industry and has continued to pioneer product advancements. She is the one uniting ingredient between this category's past, present and future. '

Colorescience's distribution channels also impressed investors, said Schult. 'Doctors' and celebrities' careers rely upon the quality and effectiveness of the treatments they promote and use,' said Schult. 'Colorescience's endorsement within this market is just another testament to the brand's strength and appeal.'

Another partner within VMG Partners is David Baram, former COO and currently a Director of The Firm, a talent and brand development agency that represents celebrities, such as Justin Timberlake, Leonardo DiCaprio and Kate Hudson. Baram says a large part of VMG's partner selection depends on what he hears from his celebrity clientele.

'At The Firm, we depend on market research, the most recent forecasting data and consumer surveys to determine the best choices for our clients. Simultaneously, we ask our clients what products they prefer and rely on. Products our clients trust, believe in and recommend to their friends are those we actively pursue at VMG Partners,' said Baram.

Upcoming efforts in the works for the Colorescience brand include conducting and releasing clinical studies on the effectiveness of its products, celebrity endorsements from The Firm's Colorescience users, and forging a partnership with the Skin Cancer Foundation.

VMG Partners is a private equity partnership with a focus on investing in marketing-driven, branded consumer product companies where capital and specialized business guidance can have maximum impact in driving shareholder value.

Colorescience is an elite mineral makeup and sun care line created by Diane Ranger, the founder of mineral makeup. Colorescience offers the highest quality, most scientifically-advanced mineral makeup products in the world. Its sun protection products have the prestigious Skin Cancer Foundation Seal of Recommendation. Colorescience is available at medical spas, day spas, resorts, dermatologist and plastic surgeon offices, and makeup artists' studios.