Rachel Stroback Joins Supergoop! as Director of Marketing

Supergoop! LogoSupergoop!, developer of anti-aging UV protection products, appointed Rachel Stroback as director of marketing. In this role, Stroback will lead the execution of strategic branding and marketing initiatives. “As a marketer, Supergoop! is a treasure chest of content, and I am thrilled to be welcomed so openly to the family and given the keys to help tell this story,” says Stroback. Rachel joins the company with experience at Clarisonic, where she led the renovation of the brand identity and product innovation strategy. Prior to Clarisonic, she spent seven years in L’Oréal USA’s Professional Products Division, where she gained experience in global marketing, product development, and commercialization with the Matrix and L’Oréal Professional brands. “As the Supergoop! brand continues to grow, it is imperative that we bring in trusted and experienced talent to ensure continued success,” says Holly Thaggard, CEO and founder. “I am so excited to have Rachel join our team. She brings a wealth of industry experience and functional expertise to this role, and I’m confident that Rachel’s insight, enthusiasm, and creativity will catapult our business to new levels.”