Research Studies Show Extensive Use of Alternative Medicine by 50+ Market

According to a recent study conducted at Ohio State University, about 70 percent of the 50 Plus market use alternative medicine. Funded by the National Institute on Aging, Professor Gong-Soog Hong spearheaded a survey that included almost 900 participants aged 50 and above.

65 percent of seniors who described themselves in poor health said they used some form of alternative medicine they considered either curative or preventivea higher percentage than any other group. Chiropractic care topped the list with a whopping 43% of respondents, while acupuncture came in last.

Last fall, another survey of baby boomers was conducted by Sorelli B, a national research firm. This particular study showed than more than one third of those surveyed said that chiropractic care prevented the need for prescription drugs and physical therapy. The respondents also believed that chiropractic care helped them avoid back surgery and long, grueling, hospital stays. Close to 60 percent of those surveyed stated they would be willing to petition their insurance companies to include chiropractic as a component of their health care plan even though they were willing to pay for those services out-of-pocket.

The other most popular methods of alternative medicine include massage therapy, breathing exercises, herbal medicine and meditation.

The first study looking at alternative medicine use among seniors with depression finds that close to 20 percent are using gingko biloba, ginseng, St. Johns Wort and other herbal remedies. Helen Kale, M.D., from the University of Michigan says, 'The results merit further study and suggest that seniors may have entered the alternative medicine market ina big way, much bigger than we thought.'

According to the American Massage Therapy Association (AMTA), the percentage of the 50 plus market who received a massage from a massage therapist in the past five years has almost tripled. Why do baby boomers get massage? For health reasons, according to the survey. Seniors even indicated they seek massage for health reasons (other than stress relief and relaxation) more than any other age group (41 percent).

The least popular practice of alternative medicine surfaced in the U.S. in the 1970s, Acupuncture has gained acceptance as an alternative to traditional Western medicine for pain relief and for treating a variety of other health conditions. Studies show that baby boomers who sufffer from muscle and bone pain, carpal tunnel syndrome and other ranges of problems, are giving acupuncture a try to lessen their symptoms.