The Ritz-Carlton Offers VIP Package for American Music Awards

Holidays aren’t the only great promotion tactic you can use; local special events packages can be an excellent way to boost business as well. The Ritz Carlton, Los Angeles, has announced a once-in-a-lifetime weekend package for guests to experience the 2013 American Music Awards in the utmost luxury. The American Music Awards Ultimate VIP Package ($15,000) includes luxury accommodations for three nights at the hotel, two Red Carpet Ready spa packages with Champagne, body treatments, and beauty services at The Ritz-Carlton Spa (Los Angeles), two orchestra level tickets to attend the awards, dinner for two at WP24, VIP tickets to related parties and events, and more. The spa also offers Taylor Swift-inspired treatments—Paint It Red Mani/Pedi ($55, 50 minutes), Fearless Facial ($85, 25 minutes; $145, 50 minutes), and Enchanted Makeup Application ($75, 25 minutes; $110, 50 minutes)—available August 15 to 30 to help fans celebrate the pop star's late concert dates in style.

What local events would make a good cross-promotion for your spa?