Estheticians often don’t get the praise they deserve for the many services they provide above and beyond treating the skin. They are therapists, care takers, and friends all in one while making clients’ skin look beautiful. To recognize all the work skin therapists do, Cosmedix has officially declared today, Oct. 15th National Aesthetician Day. The brand will celebrate the day through a month long program dubbed National Aesthetician Month. Cosmedix is proud to shine the spotlight on a profession that is often times overlooked. The brand will invite their network of spas across the nation, media, influencers, and consumers to join in and share their appreciation for the men and women who work carefully and diligently to help their customers achieve their healthiest skin. Cosmedix’s National Aesthetician Month will include the following initiatives:
- Partnerships with key influencers, including YouTubers Serein Wu and Cassandra Bankson, as well as bloggers like Jessica Camerata of My Style Vita. Each beauty influencer the brand tapped has a connection with an aesthetician in the COSMEDIX spa network, and will roll out content on their channels through the month of October, all which will celebrate the aesthetician.
- Cosmedix will work with their regional spa accounts from coast to coast to spread the appreciation for their aestheticians in socially-driven ways.
- Check out the new social contest live today on a dedicated Cosmedix page to further engage with their audience by asking consumers and fans to nominate their personal favorite aesthetician.
- The hashtag #IKnowCosmedix and #NationalAestheticianDay will be used across all initiatives.
Will your spa be joining in the celebration?