How Women Buy Beauty

beauty shopper

What do women want? The age-old question is now a key component in marketing and sales strategies for many industries, including the spa and wellness space. Thankfully, the Women's Marketing and Seurat Group polled more than 1,000 multicultural women about how they find and buy beauty products. The results were released this summer and looked at the influence of mobile in purchasing decisions, what female consumers look for before they shop, how they choose among brands, and how shoppign habits at various retail stores differ. Here's a helpful infographic that summarizes their findings.

beauty consumer research results

Read more on

Suggested Articles

In honor of the brand’s 30th anniversary, Murad’s fist-of-its-kind activation aims to unlock a healthy lifestyle.

Repêchage's new Vita Cura B3 Lifting Treatment features an Enxymatic Micropeel and Ionto Massage to help the skin appear plumper with improved texture,…

New York-based dermatologist Whitney Bowe, MD opens up about the secret to keeping your clients's lips hydrated this summer.