Waxing has long been a popular and economical hair-removal option for women. Now it is growing in popularity with male spa-goers, who are reaping the smooth-skin benefits from head to toe with specialized services. It is estimated that 94 million men (older than 15) in the U.S. remove their body and facial hair regularly. Of those millions, 77 percent (ages 18-35) “MANscape” their shoulders, backs, chests, and bikini areas. Here are some additional stats compiled by UniK Wax Centers (multiple locations) to help your spa understand the hair removal needs of modern male spa-goers.
Check out our feature in the August issue for more on the booming business of men’s grooming services and products.