Have you noticed the number of waxing clients dropping with the temperatures? If so, keep them coming in by sharing the beauty benefits of regular appointments year-round. Aside from the obvious hair-removal perk, waxing is one of the best ways to effectively exfoliate skin and fight dryness during the cold winter months. It encourages faster turnover of dead skin cells and regular waxing appointments help to improve the skin’s condition. Clients who take a break during the winter lose out, with hair growing in coarser and faster sans regular appointments.
Wax formulations vary but generally contain hydrating ingredients. The herbal wax used at Uni K Wax Center is formulated with natural beeswax and a unique pine-tree resin full of essential oils to hydrate, exfoliate, and moisturize while removing hair. Unlike conventional hard, hot wax, the Uni K wax is applied at body-temperature, and formulated to stretch over the entire area of skin, allowing the trained technicians to remove hair all at once on large areas, resulting in less pain. I tried a waxing service recently and was very pleased with the fuzz-free, bump-free results from Uni K, as well as using less moisturizer.
How do you market your waxing services in the winter?