“One of the best features is the marketing referral codes. With the marketing referral codes, you are able to create codes for special offers or discounts that are tailored to how it was shared. For instance, if you run a promotion with local apartment buildings, each building can have a code and you can easily see how well it performs and how frequently it is redeemed. This is also great if you do a collaboration with an influencer to drive traffic and awareness to the spa beyond the impressions report—you can track and judge how effective an individual is at converting those impressions and views into a revenue impact with your property. Having this separate from your discounts also prevents visual clutter for the concierge team and keeps a true separation from operational discounts to promotional discounts, which may be different metrics you are tracking. Also, I have found groups and clubs love having a personalized referral code, as it heightens that luxury factor that it is special for them.”—Samika Traboulay, director of spa and wellness, Waldorf Astoria Spa at Waldorf Astoria Atlanta Buckhead
“The automatic thank-you email to guests after they check out of the spa is great, and our spa software allows us to be able to anticipate the preference of service of repeat guests based on their history, such as allergies, areas of focus, preference in therapist, and more.”—Stephanie Arango, spa manager, The Spa at The St. Regis Bermuda
“Our spa software allows us to drive revenue with a built-in yield pricing feature where we can change the pricing based on the time of day or day of the week depending on peak hours. It also makes the changes automatically on the online booking engine so everything is aligned. Another way software has benefited our spa operations is by making the booking process so intuitive that it guides the spa concierges to deliver the most pleasant booking experience for our guests.”—Liandra Wout, spa manager, The Ritz-Carlton Spa, Aruba (Palm Beach)
“Spa software helps with our marketing efforts. It provides an easy way to stay in touch and contact our clients before and after their spa treatments. For example, after a client books a service, they receive an email with all the information regarding their spa appointment, then they get a reminder before the service, and a thank-you email after giving them multiple points of contact. We can also automatically send birthday emails, promotions, and gifts, which is a nice touch to show our clients how grateful we are. It was important to us that we offered a user-friendly software, not only for clients so they can easily book spa and wellness appointments, but also for new staff to pick up the software easily. They usually get comfortable using it within a couple of days.”—Pedro Castillo, lifestyle and wellness director, Eden Roc Spa at Eden Roc Cap Cana (Dominican Republic)
“Our spa software sends automatic and personalized confirmation reminders via email and SMS. This is very helpful, as it allows our team to increase productivity and save time, instead of creating manual confirmation letters. Each detail is carefully mentioned including our spa etiquette and cancellation policy. Our guests as well have peace of mind, as the day before the appointment, they will get an automatic reminder.”—Arkadius Paszkowskat, spa director, Spa Botanico at Dorado Beach, a Ritz-Carlton Reserve (Puerto Rico)
“Online booking allows our guests to conveniently view the spa menu and book services online even from a mobile device. It allows them to create a profile if they plan on booking frequently or check out as a guest, and they can book for one person or select the option to book for two or more guests. This feature assists with generating revenue when the business is closed. Our spa software also allows one operating system for multiple locations, such as the spa, recreation, and retail. We are able to toggle from multiple locations for bookings in the spa and activity schedule while ringing in any retail products purchased under one transaction.”—Christina Cabrera, spa director, Spa La Quinta at La Quinta Resort & Club (CA)
“Our spa software has a variety of detailed reports that I use daily to manage revenue and track resource utilization. I can easily build our ownership monthly report with key performance indicators, guest demographics, and revenue projections. One of my favorite features is the online booking system because it allows our guests to book with ease at any time. We receive hundreds of bookings monthly from the online booking feature. This frees up our front office team, allowing them to assist our guests with check-in and retail offerings. Each month, online booking generates thousands of dollars in treatment revenue without the additional labor costs.”—Marissa Krems, executive director of spa and wellness, Spa at The Elms at The Elms Hotel & Spa (Excelsior Springs, MO)