Spa Finder, the spa industry's largest marketing and media company, has launched a new section of their website dedicated to educating consumers about medical spas. The new medical spa portal teaches consumers about the wide-ranging services and procedures offered by medical spas worldwide, while sorting the properties by type to help them to find the ideal medical spa for their unique goals.

The new portal's consumer resources include: a glossary of medical spa procedures, search engines that allow visitors to locate medical spas by region or by treatments offered, expert medical spa articles, and links to credential databases and other consumer health education resources to help visitors make smart, safe medical spa decisions.

Medical spa treatments and procedures cover a broad spectrum but tend to fall into two general categories: 'prevention/wellness' (including everything from executive health physicals to long-term healthy-lifestyle education), and 'aesthetics/cosmetics' (Botox injections, cosmetic surgery, skin-resurfacing, teeth-whitening, etc.).

Despite the fact that the medical spa category is the fastest-growing type of spa, a recent Spafinder survey suggests that better consumer education could lead to even stronger growth. Most telling, only 46% of respondents, all active spa-goers, said they were familiar with the term 'medical spa.' And while most survey respondents agreed that they would expect to find a nurturing staff and superior service along with traditional spa services at a medical spa, there was little consensus as to what they think makes a spa or facility a 'medical spa."

'Medical spas are really just in their infancy - it's a concept that's still forming in most Americans' minds,' added Ellis. 'With the new Spa Finder medical spa site, our goal is simply to help people become familiar and comfortable with a resource that can change their lives.'