Spa Magazine's Parent Company Buys 18 Magazines from Time Inc.

The Bonnier Magazine Group, parent company of Spa Magazine, announced it will purchase 18 magazines from Time Inc. Pending final regulatory approval, the transaction will make Europe-based Bonnier and its U.S. magazine partner, World Publications, one of the largest consumer publishing groups in America with 40 titles and annual revenue of more than $350 million.

The deal encompasses Time Inc.'s Parenting Group and Time4 Media divisions, which boast some of the best-known magazines in special-interest publishing: Parenting, Popular Science, Field & Stream, Ski and TransWorld Skateboarding. They will join World Publications' award-winning, market-leading magazines, which include Saveur, Spa and Islands, while creating enhanced opportunities in new media.

"We are extremely pleased to have reached an agreement that elevates Bonnier to the highest echelon of consumer publishers nationwide," says Jonas Bonnier, chairman of the Bonnier Magazine Group. "The potential synergies between the new properties and World's existing titles — as well as the corporate and individual growth that it will lead to — makes the future bright for all of us."

This is Bonnier's third major acquisition in the United States during the past year and its first major purchase of a magazine group after its partnership with World.

"These new titles are a perfect strategic fit with World's special-interest titles and what we excel at — connecting people with their passions," says Terry Snow, CEO of World Publications. "We've accomplished that with a commitment to building high-quality brands through exceptional editorial products, whether in print or online. The potential to be the leading multimedia resource in our new and existing special-interest markets is very exciting to us."

The following magazines are involved in the deal: Parenting, Babytalk, Popular Science, Field & Stream, Outdoor Life, Yachting, MotorBoating, Salt Water Sportsman, Skiing, Ski, TransWorld Skateboarding, TransWorld Snowboarding, TransWorld Motocross, TransWorld Surf, Ride BMX, Quad, Shot Business and TransWorld Business. Editorial, sales and marketing staffs will remain in New York, California and Colorado. The deal was brokered by AdMedia Partners, Inc.

Bonnier is a 200-year-old company with approximately $2.9 billion in annual revenue. Headquartered in Stockholm, Bonnier has operations in more than 20 countries, including magazine divisions in Sweden, Denmark, Norway, Finland and Spain. Some of its best-known titles are Illustreret Videnskab, a popular science magazine; I Form, a health and fitness title; and Bo Bedre, a home and garden monthly.

Over the past three decades, World Publications ( has grown from a single magazine title into one of America's most successful special-interest multimedia companies. World's magazines continue to garner industry awards for their writing, design, photography and journalistic coverage. The company is also known for producing quality custom publications, television shows, websites, events and marketing programs in all of its markets. Headquartered in Winter Park, Florida, World has offices in New York, Newport, Rhode Island, Santa Barbara, California, and a dozen other locations throughout the United States.