The Noel Asmar Group has partnered with WeForest, affirming its commitment to sustainability in the textile and wellness space. “We design and create with purpose, intent, and sustainability in the pursuit of wellness in every aspect of life” says CEO Noel Asmar. “Taking care of our Earth, and the people who call it home, is at the core of everything we do. It’s our passion.”
Through the partnership, The Noel Asmar Group has committed to funding the growth of 1,000 trees per month as part of a reforestation project in Ethiopia’s Desa’a Forest Reserve. With much of the forest disappeared or severely degraded, intervention is crucial to ensure species are protected, soil erosion is minimized, and local communities retain their livelihood. While the partnership with WeForest may be new for the Noel Asmar Group, the emphasis on sustainability is not. The group works with sustainably sourced fabrics and yarns wherever possible, creating garments from recycled water bottles. The bottles are pelleted and spun into fabric that’s used in both the equestrian and uniform brands. To date, the companies have diverted over 578,000 water bottles from the landfill as a result. In addition, many Asmar garments are also Oeko-Tek-certified, ensuring they are free of harmful substances while the cashmere used by Asmar Equestrian is sustainably sourced from traceable regions of Mongolia, and monitored by government to preserve the landscape.
RELATED STORIES
These Beauty and Wellness Brands are Leading the Charge Toward Sustainability
6 Experts on Overcoming Sustainability Challenges
Mindful Manufacturing Takes the Wellness Industry