Merz Aesthetics announced that actress, director and producer, Salma Hayek Pinault, is the first-ever global brand ambassador for Ultherapy PRIME, an advanced micro-focused ultrasound platform for personalized, non-invasive skin lifting. It is FDA-cleared to lift the skin on the neck, under the chin, and the eyebrows, as well as to smooth lines and wrinkles on the décolleté. It is claimed that visible results can be achieved in just one session, with no downtime, and can last up to a year or more. This collaboration reflects a shared belief in empowering individuals to look and feel their best to fuel confidence worldwide. “Self-care is essential," says Hayek Pinault. "Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty. Ultherapy PRIME boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting, natural-looking lift. It’s non-invasive, takes only one session, and has zero downtime. It is the future of beauty, and that’s why I can’t stop talking about it.”