Spacifically Conference Introduces Hot New Industry Trends

The Spacifically 2000 Conference at the Westin Bonaventure hotel in Los Angeles September 25 through the 29th rolled out the newest trends from consumer and spa experts.

Consumer Empowerment
Barbara Caplan, in her keynote speech, stresses that consumers will be in charge into the future. Caplan states 'performance and accountability will be the keys to building successful brands.'

"Affluent Attitude"
"Affluence has not become mainstream but the affluent attitude has," said Barbara Caplan in her key note speech. Regular people are expecting the same level of service as wealthy people do.

'Companies today must meet the individualized needs of consumers', says Caplan. 'It is my schedule, my interests, my choices, my media, my body,' Caplan states. Spa treatments 'just for you' will add the most value int the future, says Eva Jensh of Spa Concepts International.

Signature Treatments
'Spas are developing their brand and indentity through signature treatments, says Jensh. Signature treatments are basic treatments that are personalized, usually a package of treatments grouped together in a unique way.

Spa 'Machines'
Endermologie, light, and chromotherapy, and the 'big kahuna' microdermabrasion are just some of the hi-tech machines spas are incorporating to lower costs and create a 'wow' factor. 'Spas must be careful not to lose the hi-touch experience', says Jesch.

'Exfoliation of the Spa Industry'
Nancy Griffin in her talk with Junko Io of 'How to Promote and Market your Business on the Internet,' talked about the knowledge gaps between spas and consumers. 'Consumers are not getting consistent spa experiences', says Griffin. These gaps will cause the poorly run spas to 'slough away', leaving the polished gems that lie beneath.