SpaFinder Purchases Interest in SpaBoom

SpaFinder, the global spa resource, has purchased an interest in SpaBoom, a fast-growing online spa marketing
services company that currently provides more than 1,300 day spas with the ability to sell Instant Gift Certificates on their websites. Through this strategic investment, the companies will market their respective offerings to their 4,500+ non-overlapping spa customers as well as the 11,500
additional spas that compose the global spa market.

The agreement involves sharing technology as well as customers. SpaFinder plans to integrate SpaBoomç—´ technology into several of its spa marketing platforms, notably its industry-leading online spa gift certificates
program, which currently drives business to more than 4,000 spa marketing partners through sales at Itç—´ also anticipated that SpaFinder will roll SpaBoomç—´ spa gift certificates tool into its new SpaBooker spa management system, enabling participating spas to complement
the business they receive through the SpaFinder Gift Certificates program with Instant Gift Certificate sales generated on their own sites.

'Our investment in SpaBoom is part of our commitment to help our spa marketing partners succeed in an increasingly competitive marketplace,' said SpaFinder, Inc. CEO Pete Ellis. 'Weæ± e looking forward to providing spas with a new level of marketing value thatç—´ going to immediately pay
off with more customers and more profits for them.'

'Gift certificates, which typically represent between 10 and 25 percent of a spaç—´ total sales, are a critical source of revenues and customers for spas,' added Bill Bice, SpaBoomç—´ founder and CEO. 'This agreement will
enable our shared customers to increase gift certificate sales on two powerful fronts: their own web sites and SpaFinderç—´ vast distribution network. It's really about creating the best of both worlds for our clients and ultimately increasing their reach and revenues in the

Ellis and Bice both anticipate a deepening partnership moving forward, leveraging the companies respective technological, data and marketing strengths and services to develop new solutions and ideas for the global spa industry.

Learn More
To learn more about the SpaFinder/SpaBoom partnership and/or to speak with SpaFinder CEO Pete Ellis about his companyç—´ new business ventures, contact Betsy Isroelit at 213.300.0108 ï½­ mailto:[email protected]