SpaFinder Wellness Releases 2012 State of Spa Travel Survey Results

SpaFinder Wellness has released its sixth annual “State of Spa Travel” report—a snapshot of emerging consumer trends and the health of the spa travel market, based on a survey of more than 160 travel agents around the world.

In contrast to reports from previous years, which showed that the industry held steady in the face of economic recession, this year’s results showed a positive uptick in growth. More than two-thirds of travel agents saw a spike in bookings, and the average daily rate of accommodations rose significantly, the majority ringing up at more $300 per night.

Despite the gains in the past year, the report also showed that deals still abound in the industry. 35 percent of travel agents claim that “stay spa” deals were more aggressive in 2012 than in 2011, while 55 percent said that they remained the same.

Other interesting findings in the report:

*Health-obsessed baby boomers remain the biggest patrons of spa travel

*Hawaii ranked as the most popular region in the U.S. for spa travelers.

*Most people book spa travel through agents

*Agents are divided on the emergence of deals sites:  44 percent say that they’ve negatively impacted bookings; 53 percent said that they’ve had no impact.

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