Spas Catch Hunger Games Fever

I am a huge fan of The Hunger Games triology by Suzanne Collins. I’ve read all three of the books…several times. Needless to say, I am so excited to see the movie when it comes out later this month. And by that I mean I may very well be one of those crazy people who camps out overnight to get tickets. Turns out, I’m not the only one who has Hunger Games fever. A few clever spas are offerings some unique classes, packages, promotions, and more to celebrate the movie’s release.

  • Cal-a-Vie Health Spa (Vista, CA) is featuring its fifth-annual Mom & Teen Week, June 17-24, and the host of the event will be none other than The Hunger Games star Isabelle Fuhrman and her sister, Madeline, a singer/songwriter. Throughout the wellness-themed week, Isabelle will host fireside chats for guests to hear about her career in film, including her role as Clove in The Hunger Games, and her sister Madeline will perform some of her French and jazz-inspired music in the spa’s chapel.
  • Meanwhile, Exhale mind body spa (Multiple Locations) is encouraging guests to get in killer shape like Katniss, Peeta, and the other Tributes by signing on for a series of Core Fusion classes, including the original Core Fusion, Core Fusion Cardio, Core Fusion Sport, Core Fusion Yoga, and Core Fusion Boot Camp. The pitch—“Exhale mind body spa salutes the Tribute in all of us.”

I was certainly intrigued by both of these cool Hunger Games-themed offerings, and I think doing something similar is an excellent idea for spas that want to capitalize on the movie’s mega buzz AND encourage clients to get fit. Are you planning to offer any Hunger Games packages and promotions at your spa this month? Share your ideas here, and let's work together to create exciting offerings your clients will crave.