Report Features Hot Industry Trends, Strategic Business Suggestions Plus 'Tactics from the Trenches' from Leading Day Spas

February 26, 2003 - San Francisco, CA - SpaTrade, the leading online resource for spa industry business management, announced at the International Health, Racquet, and Sportsclub Association Convention today that it has published a new SpaTrade Special Report: Path to Profitability for Day Spas. The report is available at

The Path to Profitability Reports provide practical tactics to help spa owners and managers grow their businesses and compete in an increasingly challenging business environment. The Day Spa report is the first in a new series, and focuses on consumer and business trends that are shaping the industry.

To prepare the Path to Profitability for Day Spas Report, the SpaTrade research staff reviewed trade and consumer media from both the spa industry itself and the peripheral industries that influence it today. They also spent weeks interviewing leading spa industry visionaries to assemble a collection of 43 of the best 'Tactics from the Trenches' - actual practices that are in use today at leading spas across the United States that track to the top spa trends.

'We created this SpaTrade Report to help you capitalize on opportunities - and avoid pitfalls that could sideline your day spa business,' said Nancy Griffin, CEO of SpaTrade. 'Our goal was to take the time to do the research that you can't fit into your schedule, analyze what it means to you today, and give you access to cutting edge information that will immediately impact your bottom line. Our research includes a sweep of the key influential industries associated with the spa business-fitness, medical, hospitality, and beauty-and the external trends that are impacting this wildly changing industry. In addition, SpaTrade draws upon best practices and recommendations from our team of top industry experts and brings their seasoned advice to you, as tactics you can put to use at your facility right away. We have interviewed dozens of the industry's top spa owners, managers, consultants and vendors, to gather the best in profitability tactics for 2003.'

Griffin stated, 'Believe me, there is absolutely no other resource on the spa industry available like our Path to Profitability Reports - we have been doing this type of research for a decade, but this year more than ever before we see a real need for hard, factual, street-fighter tactical advice. That's exactly what we are providing with the Path to Profitability Reports.'

The list price of the Report is $75; however, SpaTrade is offering a special discounted price of $49 to SpaTrade members.

The Path to Profitability for Day Spas Report is the first in a new series of 'Path to Profitability Reports' that SpaTrade will produce in 2003. Upcoming SpaTrade Reports will include:

Path to Profitability for Fitness Center Spas
Path to Profitability for Resort and Destination Spas
Path to Profitability for Spa Vendors
Path to Profitability for Spa Public Relations
Path to Profitability for Spa Retail Sales
Path to Profitability for Medical Spas
Path to Profitability for Spa Online Marketing

The good news is that spas are here to stay. According to the International SPA Association's recently released 2002 Spa Industry Study, there were nearly 156 million spa visits in the United States in 2001, generating larger revenues than amusement parks and box office gross receipts for the same year. According to the Cosmeceutical Trends 2002 report released by Datamonitor, the US skin care market is expected to grow from $2 billion in 2002 to $3.6 billion in 2005.

About SpaTrade
SpaTrade is a unique online community for spa professionals, featuring breaking news, top experts, feature article links, and product and service information. With a membership of over 6,000 executives, owners, and spa suppliers representing 65 countries, Spa Trade is the most complete Internet resource for the development, management, and marketing of spas and spa-related facilities. SpaTrade is number one in its category on Yahoo! SpaTrade membership registration is free, and members receive the bi-monthly SpaTrade email newsletter with special features and promotions.