"Pro's-eye-view" of spa/beauty trade shows helps spa vendors/manufacturers to spend less, sell more when they exhibit at industry trade shows.

Petaluma, CA - October 27, 2003 — SpaTrade, the leading source of spa business information, today announced the release of its new special report, SpaTrade's Spa Trade Show Exhibitor Guide: Spend Less and Sell More When You Exhibit at Spa and Beauty Trade Shows. The report delivers dozens of specific, useful tactics on exhibiting for product, service, and equipment vendors who sell their wares into day spas, destination spas, and salons.

Written by SpaTrade's Managing Editor, Laura Higgins, a veteran of many spa/beauty industry trade shows, this new report provides a pro's-eye-view of spa show exhibiting for product, service, and equipment vendors. "Whether it's your first trade show or your 50th, this report will give you ideas and info that will help save you money -- and make you money," said Nancy Griffin, CEO of SpaTrade. "Laura's experience is pretty unique in our industry — because she's worked as a trade show exhibitor for spa products firms, she's planned beauty events in the Pacific Northwest, Southern California, and on the East Coast, and she has also worked as a marketing executive with a custom trade show exhibit house. So she really does have an insider's view of what it takes to succeed at spa show exhibiting. I read this report, and I was blown away by her advice — it's the best thing I've seen on the subject."

Unlike other "how to exhibit" manuals and books that are available, the Spa Trade Show Exhibitor Guide was written specifically for the spa or beauty exhibitor's unique needs. Many successful spa exhibitors shared their tips and tricks for cutting costs and boosting booth sales and deal-writing at the show. The report covers the most important things to keep in mind when you're putting together your trade show team, selecting your show vendors, planning your preshow marketing activities, and more. And don't miss the private thoughts of some of the top journalists in the spa and beauty industry about how to interact with them at trade shows — ignore their advice at your peril!

SpaTrade's last report by Nancy Griffin and Laura Higgins, the Path to Profitability for Day Spas, received rave reviews from spa industry leaders. SpaTrade is planning to release more new special reports in the coming months, primarily focused on helping spa manufacturers and vendors to improve their marketing and sales, and to help spas increase revenue and profits. "At the end of the day, it's ALL about profits," said Griffin. "This new report can make all the difference between trade show success — and show failure. I think it's going to become required reading for spa show exhibitors." Available for purchase at, the report sells for $45 for an electronic copy, or $60 for a print copy.

About SpaTrade
Founded in 1996, SpaTrade is a unique online community for spa professionals, featuring breaking news, top experts, feature article links, and product and service information. With a membership of over 7,500 executives, owners, and spa suppliers representing 65 countries, SpaTrade is the most complete Internet resource for the development, management, and marketing of spas and spa-related facilities. SpaTrade is the highest-ranking site in its category on Yahoo! and Google. SpaTrade membership registration is free, and members receive the bi-monthly SpaTrade email newsletter with special features and promotions.