Spa Business

Men are prioritizing their health and wellness

In recent years, the spa and wellness industry has experienced asignificant shift in its demographic landscape, with an increasingnumber of men seeking relaxation, self-care, and overall wellbeing.Historically perceived as a predominantly female-oriented sector, the spaand wellness industry is witnessing a remarkable transformation as maleconsumers embrace and prioritize their health and wellness.

The spa and wellness industry is constantly evolving, and we've got the scoop on the latest trends to help guide spa professionals in the year ahead. American Spa's "Wellness Trends to Watch in 2024" special report features insight from spa and industry professionals on the latest day spa, resort spa, and medical spa trends and offerings, what the future holds for the wellness industry, and more.

This report is sponsored by Book4Time, DiamondTome®️, Sothys, Prevention®️ and Vitelle.

The editorial staff had no role in this post's creation.