Starwood Hotels & Resorts Worldwide, Inc. announced that it has acquired Bliss from luxury goods group LVMH Moet Hennessy Louis Vuitton. As part of the acquisition, Starwood plans to launch Bliss spas in its W Hotels. The first Bliss spa designed for W Hotels is expected to debut at the W New York late this year, followed by spas in the W New York - Times Square, the W Los Angeles - Westwood, W San Francisco, the W Chicago - Lakeshore and the W Chicago - City Center. Additional Bliss Spas in the U.S. and abroad will be rolled out as W Hotels expands.

Bliss currently operates three stand-alone day spas, one in Soho, New York, one on East 57th Street in New York, and one on Sloane Avenue in London. W Hotels will additionally focus on strengthening Bliss' other business lines including its robust products catalog, featuring Bliss and Laboratoire Remede brands, and its international retail business in outlets such as Sephora, Saks Fifth Avenue, Neiman-Marcus, Bloomingdale's, Macy's, Harvey Nichols, and Harrods. Bliss' revenues last year were $40 million.

'Bliss is a hip, lifestyle brand that is a perfect fit for W guests, complements the brand and enables us to further enhance the W Hotels hotel product offering as a distinctive lifestyle brand,' said Barry S. Sternlicht, Starwood's Chairman and CEO in a press release. 'I have long admired Bliss' entrepreneurial spirit, creativity and marketing and I think the marriage of Bliss and W will result in many exciting new innovations, particularly as W enters the resort and residential markets.'

Bliss founder Marcia Kilgore, will serve as the Chief Creative Consultant for Bliss, and consult on various areas of operation including product development and design, advertising, and promotional work. 'This is a very exciting opportunity for Bliss, and brings along with it the concrete and synergistic opportunities for expansion that we've always hoped for,' stated Kilgore.

Starwood currently operates a collection of more than 180 spas around the world including the award-winning Spa Gaucin at the St. Regis Monarch Beach Resort & Spa in Dana Point, California; The Centre for Well- Being at The Phoenician in Scottsdale, Arizona; The Carita Spa at The St. Regis New York; The Spa at The Westin Turnberry Resort in Scotland and the renowned AltiraSPA at the Mardavall Hotel & Spa in Mallorca, Spain.

Bliss will be operated as a subsidiary of Starwood, with its own headquarters, management team and advisory board. Bliss' existing executive management team will remain and assist during the transition period.