Starwood Hotels & Resorts Worldwide has appointed Amanda Roman Al-Masri as global director of spa development and operations. Previously, Al-Masri was project director of Resense Spas, director of operations for Resense projects at spa consultancy Raison d’Etre, task force spa manager at the Grand Hotel Kempinski High Tatras (Slovakia), and task force spa director at Nob Hill Spa at the Huntington Hotel (California). She brings years of experience in spa operations combined with experience creating and overseeing spa brands in markets across the globe. Al-Masri began her career in New York City, working in large-scale event management and marketing with luxury brands such as Hermès. She received her Bachelor of Arts from Connecticut College, and earned a Masters of Management in Hospitality from Cornell University’s School of Hotel Administration (Ithaca, NY).
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