Study Shows Men's Cosmetic Procedures Up 17%

American men underwent 17 percent more cosmetic procedures in 2007 to more than 1 million treatments, according to the American Society for Aesthetic Plastic Surgery. 'Doctors, health centers and spas have made it more convenient for men to get cosmetic procedures, with later hours and more masculine settings, said Jason Pozner, a plastic surgeon and owner of the Sanctuary Medical Aesthetic Center in Boca Raton, Florida. The stigma is gone.'

Americans spent more than $13 billion on cosmetic surgery and less-invasive procedures last year. The five most common surgical procedures for men were liposuction, eyelid surgery, nose jobs, male breast reduction and hair transplants. Among women, the most popular were breast augmentation, liposuction, eyelid surgery, stomach surgery and breast reduction. Among non-surgical procedures, Botox, soft tissue fillers, laser hair removal and skin treatments were the most common in both groups.

Rates among women leveled off in 2007, with 10.6 million procedures. While injections of Botox remained the most popular treatment, the overall number of procedures with that drug fell 12.8 percent from 2006, the survey found. Earlier this month, the U.S. Food and Drug Administration said Botox may be linked to cases of potentially deadly botulism. Company spokeswoman Caroline Van Hove said on Feb. 8 that Botox wasn't necessarily causing botulism.

BioForm Medical Inc.'s Radiesse, a soft-tissue filler, increased more than 50 percent during 2007. The use of rival substances, including collagen and hyaluronic acid products such as Medicis Pharmaceutical Corp.'s Restylane, fell.