Retail sales is one of the biggest challenges in spa. The competition with beauty giants, like Sephora, is fierce. But that doesn’t mean retail can’t be a big driver of your revenue. Here are 12 tips for increasing your spa’s retail sales.
Customer acquisition costs a lot more than customer retention. In fact, according to the Harvard Business Review, depending on what industry you’re in, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”
High employee turnover is a big problem in the spa industry. It can be difficult enough to find top talent. And then, when you do, it can be difficult to keep them.
If your IT department is still spending time on upgrades, fixes, and security concerns, it’s time to reconsider your setup so they can devote time to more important things.
The holiday season is the most lucrative time of year for spas. Don’t miss out! There are several ways in which you can take advantage of the festive season to maximize your spa revenue.
Spa software can be complex, difficult to learn and operate, and almost impossible to get help when you need it. But that doesn’t have to be your reality.
Many spas and salons fail within their first few years. Some estimates say that as many as 8 out of 10 don’t make it beyond two years; while ISPA estimated, more conservatively, in their 2016 Spa Industry Study that 6.5% of spas go out of business each year.
