Topic: Building Your Brand

The Secrets to Successful Email Marketing

While some might feel email marketing is on its way out, the truth is is that it is still one of the most effective forms of digital marketing. Here, our experts explain how to utilize email to your spa's advantage.

Med Spa Marketing Made Easy

Alex R. Thiersch, J.D., founder and director of the American Med Spa Association (AmSpa), shares his tips for marketing lip treatments and improving your medical spa’s bottom line.