Lancer Skincare has appointed Tracey Sameyah as chief executive officer. Reporting directly to founder and visionary Harold A. Lancer M.D., Sameyah will be responsible for providing strategic leadership to ensure profitable growth. She will also manage all aspects of the multichannel business encompassing retail, wholesale, and e-commerce, as well as be involved in expanding and building the company’s channels of distribution. She has previously held positions at Dermalogica as U.S. general manager and Murad as president of Murad Inclusive Health division. "The Lancer Skincare brand is poised for tremendous growth globally,” says Sameyah. “The intention is to build upon the current momentum and positive earnings growth. The under pinning of the Lancer Skincare brand is unparalleled, given that Dr. Lancer is still a practicing dermatologist responsible for some of the most notable celebrities worldwide. The revolutionary science behind the formulations, his legendary Lancer Method, the success of his first book 'Younger', and finally the only brand with these key assets that can also straddle luxury.”
For more information, visit www.lancerskincare.com.