As spa professionals you are well aware that men compose a growing part of your business and deserve specialty services customized for their skin woes. At Adler Thermae Spa and Resort (Siena, Italy) nearly half of the guests are men who come in for stress-relieving offerings and male skincare solutions. The spa has added a new package to better cater to this group. Menergy (from 956 euros per person, three nights) is just for men and includes an anti-stress massage in the Vichy shower, anti-aging facial treatment, unlimited use of spa amenities and hydrotherapy, use of Adler Fit Fitness World, and complimentary breakfast buffet and afternoon snack buffet daily.
For more male-minded treatments, check out Guys Guide, a compilation of the hottest ingredients and trends for men from the industry’s top product-development experts.