Being smooth is taking on a whole new meaning for men at W Fort Lauderdale. Florida’s first outpost of New York’s highly popular bliss® spa invites men to enjoy smooth skin by unveiling the He-Wax -- its newest treatment specifically tailored to cater to the ‘body hair-conscious’ male population.
It is fitting that the bliss spa, on the Living Room level of what was just voted The Trendiest Hotel in the U.S. by Trip Advisor’s Traveler’s Choice Awards, would lead the way with this hot new grooming trend. The bliss He-Wax will take guys from hairy to hero, waxing from head-to-toe (and everywhere in between) so that they can strut their stuff with confidence like the W Fort Lauderdale’s “Bliss Guy,” Antonio Serrano, who is the face, and body, for the new treatment.
About the He-Wax
Bliss knows grooming puts a little pep in your step (for ladies, too), but not just any defuzzer will suffice for your, err…sensitive side. The bliss He-Wax is a far superior method of hair removal to shaving because it quickly pulls the hair out by the root rather than cutting it bluntly like shaving --which leads to no stubble and slower, softer re-growth. Leave it to the bliss power players (their waxing experts)—bliss hair removal services are designed exclusively for men, and have been tried and tested, so you can know they can be trusted.
- Technique: Fear not, at bliss they’ll keep your ‘privates’ private. Plus, their stance on sanitation borders on OCD: the techs always wear gloves and never double dip in the wax so it stays germ free.
- Technology: Their signature Poetic stripless wax is one of the things that makes our hair removal so revolutionary. It grips the hair (as short as 2mm), not the skin, so there’s less ‘pinch’ in the pull. Getting hair at the root eliminates uncomfortable and unsightly stubble from razors and trimmers, leaving you with the ultimate feeling of confidence and power.
- Technicians: After doing about a bazillion Brazilians in the last 15 years, they have a flair for fuzz removal. Their techs are expertly trained in the bliss approach to ‘spa’-ing, and have all undergone Boot Camp (and earned the rank of ‘Private Waxer’) , ensuring that you get above-par service, below the belt!
- Menu: From a little off the top and sides with the “Basic Brief He-Wax” to the bare man-imum of the “Ultimate He Wax” the man decides how smooth he wants to be. And, of course while there he can enjoy face & body treatments from the “Extreme Sports Massage” to the “Homme Improvement Facial.” And, the bliss spa at the W Fort Lauderdale has stopped at nothing to make sure that they put the ‘he’ in he-wax. With separate men’s locker rooms and lounges, Powerbars to refuel, a cool ‘bliss blue’ tone and some professional male he- waxers (yes, they do exist!), bliss promises to ‘wax’-imize your confidence and make you feel downright ‘hair’-oic!
About bliss® spa
Bliss boasts more than 4,000-square feet of tension-fighting facilities at W Fort Lauderdale. With a focus on waxing, skincare services, manicures and pedicures, bliss also provides massage and body treatments. Four treatment rooms and bliss trademark touches such as rhythm & blues tunes, a retail beauty boutique, and the legendary brownie buffet, make bliss Fort Lauderdale the ultimate destination for stylish jet setters and spa and beauty-loving locals. W Fort Lauderdale guest and residents also receive “BIP” (“Bliss Important Person”) status for priority reservations, exclusive in-room sampling and much craved sink side bliss amenities.
About W Fort Lauderdale
Located between Palm Beach and Miami, just 7 miles from Fort Lauderdale-Hollywood International Airport, the hotel was developed by The DYL Development Group and is managed by Starwood Hotels & Resorts. This sleek, escape-from-the-ordinary hotel features 346 stylishly appointed guest rooms, including 35 luxurious suites, a state-of-the-art gym, glamorous infinity pools and private cabanas, a full-service WIRED business center and W Hotels’ signature Whatever/Whenever® Concierge Service. One hundred and seventy one stylish W condo-hotel residences are located in the resorts second tower. 401 N. Fort Lauderdale Beach Blvd, Fort Lauderdale, FL | 954.414.8200 | www.WFortLauderdaleHotel.com