Today's consumers want it all-to feel good on the inside and look good on the outside-and are seeking out more and more services that help them towards this end. Ready to expand your services to meet the demand? The books featured here should help.
01 By looking at a person's skin, you can tell a lot-about the serenity of her mind, the strength of her body's systems, even the sleep (or lack of) she's getting each night. What about age, you ask? Fortunately, it doesn't have to tell that story-at least anymore. In fact, with proper indulgence-and some of the smart new techniques available today-healthier, younger-looking skin has never been more accessible. Maggie Greenwood-Robinson, Ph.D., a certified nutritional consultant, covers all facets of skincare today. She reviews the skin's aging process and explains how to slow it down in her book, Wrinkle-Free: Your Guide to Youthful Skin at Any Age (The Berkley Publishing Group). Greenwood-Robinson starts with the basics-a chapter on skin anatomy and how the aging process occurs-and then goes on to cover the new sunscreens, youth-enhancing moisturizers, retinoids, hydroxy acids, antioxidants, botanicals, chemical peels, skin resurfacing, face-lifts, wrinkle-reducing makeup, and more. This 192-page paperback provides a great overview of what's happening in skincare today, whether as a quick review for you and your colleagues or as a retail item for potential clients.
02 The Esthetician's Guide to Working With Physicians (Milady Publishing), by Susanne S. Warfield, is a comprehensive guide to assist physicians and estheticians in adding esthetic skincare services to a medical practice. The culmination of eight-plus years of research in setting up over 50 practices across the United States and Canada, Warfield addresses a variety of issues one should consider when thinking of entering this growing field, from what treatments estheticians perform in a medical setting to the day-to-day details of working there. Warfield includes bigger-picture information, too, such as insurance and liability issues and how to market and manage esthetic services within the medical community as well as sample charts and forms that one may use to communicate with a physician.
03 Christina Pirello, cookbook author and host of "Christina Cooks!" on National Public Television, outlines natural health and beauty techniques inspired by the powerful healing properties of whole foods and traditional Chinese medicine in her book Glow: A Prescription for Radiant Health and Beauty (HP Books). The book is a great resource for developing spa cuisine and revamping a treatment menu: You'll find over 150 recipes, face washes, massage oils, and other remedies that are sure to inspire.
04 David Racculigia, founder of Modern Organic Products, says of Radiant Beauty: Your Healthy & Organic Guide to Total Body Well-Being (Rodale), by Mary Beth Janssen, "Mary Beth's look at organic beauty is fresh and simple yet at the same time communicates what the heart of the organic experience is all about. She's the real thing." Indeed, here you'll find advice on achieving beauty through spirituality, sensuality, and living organically in addition to care routines for skin, hair, hands, feet-and even the senses-using natural products. For instance, you'll learn how to make a natural face mask with cucumber and organic milk, condition dry hair with a blend of avocado and jojoba oil, use gingerroot tea to control dandruff, and soothe the eyes with rosewater. If you were thinking of adding a few new services for clients (or potential clients) who are looking for only all-natural treatments, Janssen's book can be a great resource.