Botox Widens Appeal

I've noticed a growing trend in the skincare arena here in New York City after attending a few recent events. Botox and fillers are appealing to an ever-younger demographic for maintenance and preventative measures. I'm well aware the Botox craze is nothing new, but it is interesting to see it filter down to the 20-something crowd. For medical spas, it provides a valuable source of potential new clients looking for 'baby Botox' to prevent hard-to-treat wrinkles from forming in the first place, and doctors will recommend starting in mid- to late-twenties for best wrinkle-fighting results. I fear some will take it too far in the search for enduring youth and sacrifice the ability to express emotion, as the video here shows quite clearly.

If this piqued your interest in other innovations in the filler and injectable market, check out our story on new procedures in the May issue.

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