Men have been on my mind a lot lately. I should preface that by saying that our upcoming November issue, which we're working on now, focuses on male spa-goers. That's why when I got an email about the 12SOCIETY, I just had to share. A member's club, 12SOCIETY involves celebs, such as Nick Cannon, Michael Strahan, and Nas, selecting their favorite products to be included in a package that is sent to subscribers each month. The box, valued at more than $125, may include apparel, tech items, athletic equipment, and more. Best of all, it costs just $39 a month. The concept, much like Birchbox, definitely got me thinking that spas could do something similar and offer their own customized goodie box each month. Who doesn't love a box of spa surpises?
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