With Memorial Weekend about to commence, it's nice to call attention to those who honor our veterans on a regular basis. Massage Envy, a national franchise dedicated to providing therapeutic massage and spa services, has recently been recognized among the top 10 percent of franchise companies named to the 2013 Military Friendly Franchises list. The list, compiled by Victory Media, publisher of G.I. Jobs, highlights companies that provide veterans with the best financial incentives and training, as well as have the highest number of veteran franchisees. Making it a priority to recruit franchise owners with military experience, Massage Envy offers a discounted franchise fee to veterans. That was just the incentive needed by James "Ollie" Oliver, a 21-year Air Force veteran, who is now a new owner of a Massage Envy clinic planned for Virginia.“I am proud to be a part of a company that values veterans and the qualities that we bring to business ownership," said Oliver. "The extensive management and supervision experience I gained from the military, coupled with the support and structure from Massage Envy corporate, made the decision to become a franchisee an easy one for me."