Milwaukee Spas Bond Together to Fight Domestic Violence

While spas are supposed to be refuges of relaxation, the recent shooting at Azana Salon & Spa (Brookfield, WI) shows that no place is truly safe from domestic violence. It’s heartwarming to hear, however, of the way the industry has responded to the tragedy. More than 80 Milwaukee-area spas and salons plan to come together on November 13 for a fundraiser to support the victims of the Azana Salon & Spa shooting. Supported by the PBA Foundation’s CUT IT OUT program, spas and salons are being asked to sign up to receive complimentary CUT IT OUT materials and to donate between  5 and 25 percent of sales on November 13. In addition, participants are being encouraged to wear a purple ribbon as a show of support. “The tremendous support of Milwaukee area salons and spas for this grassroots effort has been amazing,” says Jan Seybold, owner of Carenza Color.Cutting.Experience and one of several organizers. “We encourage people to visit a participating salon or spa on November 13 to support the victims of this tragic incident and send a message that domestic violence is not tolerated.” If interested, here are some ways your spa, too, can participate:

  • Sign up to receive complimentary CUT IT OUT collateral materials at
  • Host a CUT IT OUT day at your spa or salon on November 13, and donate 5 to 25 percent of the day’s sales. Donations for the “Azana Victims Fund” can be made at any Associated Bank Branch: mailed to Associated Bank, 1 N. Moorland Rd., Brookfield, WI 53005 and made payable to “Benefit of Azana Salon & Spa.” Donations are also accepted through CUT IT OUT and can be mailed to PBA, 15825 N. 71st St., Suite 100, Scottsdale, AZ 85254
  • Make or buy purple ribbons and place them at your front desk and ask for a $5 donation for the “Azana Victims Fund.” Ready-made ribbons/bracelets can be purchased at

The event is sure to bring awareness to the potential tragedies that can come from domestic violence, which not only played a factor in the Azana shooting but also other salon shootings in Clearwater, FL and Seal Beach, CA.