Willow Stream Spas Introduce Stay Active Rx Program

Willow Stream Spas, the award-winning signature spa brand of Fairmont Hotels & Resorts, announces the launch of the Stay Active Rx program. As a leader in the spa industry, Willow Stream Spas are addressing the discomfort and challenges associated with recurring aches, pains and joint inflammation that effect spa-goers of all ages and levels of physical activity, offering a targeted spa menu to provide relief and re-energize.

'Willow Stream Spas are all about energy - living with abundant energy, enjoying life's benefits and staying active,' says Anne McCall Vice President Spas, Fairmont Raffles Hotels International. 'We wanted to address these conditions in depth and be a partner in providing relief, prevention and future flare ups for our spa guests.'

Aches, pains and muscle and joint inflammation can prevent otherwise active individuals from having the energy to pursue the activities they enjoy and can even inhibit daily function. Whether these issues are caused from a weekend 12-mile run, body aches associated with the demands of motherhood or more chronic conditions caused by stress or typical aging, the result can range from bothersome to debilitating.

With the Stay Active Rx spa menu, the expert Willow Stream spa therapists are able to address the concerns and needs of all guests. The new spa treatments provide instant and long-term relief through expert technique and effective new spa products developed for us by Kerstin Florian International, including the Organic Aromatherapy Ginger Body Oil.

Willow Stream Spas introduces advanced heat therapy to several Stay Active Rx back treatments using a unique heating pad on the treatment table which features far-infrared heat, negative ions and natural jade, which emits infrared heat that penetrates deep into the body as much as 2- to 3-inches below the skin. The deep penetrating infrared heat relieves pain, improves blood circulation, reduces tension and stress and improves flexibility.

The new Stay Active Rx spa menu is comprised of the following signature spa treatments and will include local specialties developed by each Willow Stream Spa location.

Relief Massage and Relief Rx Massage
The ultimate customized, medium to deep pressure massage, is designed for muscle and joint pain relief with a focus on tailoring to each guests specific needs. Kerstin Florian Remineralizing Crème and Organic Aromatherapy Ginger Body Oil are used throughout the treatment. The natural essentials oils of Ginger, with a long history for its warming, digestion-stimulating properties, along with Coriander and Eucalyptus, addresses fatigue, poor circulation and inflammation and sooth and calm muscle spasms, strains, cramps and aches and pains. Further customization will be included with adding cooling aids for swelling or inflammation, extra heat for stiffness or a combination.

Back Soother
An energizing treatment designed to relieve back soreness uses highly re-mineralizing Moor Mud applied to the back with a moist heat pad. As the heat soothes the back, the feet and scalp are luxuriously massaged. Once the mud is removed, a full back therapeutic massage is performed with shiatsu movements and pressure points using Kerstin Florian ginger oil and re-mineralizing body crème. A far- infrared heating pad is used at the beginning of this treatment to relax muscles before treatment work begins.

Total Body Recovery
Whether from arthritis, muscle pain, athletics or everyday stresses, a soak in a therapeutic hydrotherapy bath will melt away muscle and joint and pain, then a dual action warming and cooling deep massage treatment soothes stiffness and relieves muscle spasms while reducing inflammation, providing instant and longer-term relief. The Total Body Recovery treatment is customized in each Willow Stream Spa, drawing on local traditions, products or the energy of the location.

Local Specialty Treatments and Experiences
With over 20 locations existing or about to launch throughout the world, each Willow Stream Spa location will also offer local specialties that highlight the specific region to their Stay Active Rx spa menu.

For example, the Stay Active Rx spa menu at the Willow Stream Spa at the Fairmont Vancouver Pacific Rim will include Van Active treatments such as the Van Active Feet, a lower leg and foot treatment for runners, hikers or those constantly on their feet, that begins with an energizing exfoliation, followed by a cooling massage with rosemary, menthol, pine and lavender. The Van Active Hot Stone massage, combining handpicked stones warmed in water and aromatic Willow Stream Balance Oil creates a deep heat, while a therapeutic massage melts away stress and the Van Active Body, an invigorating metabolism-stimulating treatment focuses on muscles and joints, building vitality are also added to the menu.

The Golf Performance Massage will be offered on the Stay Active Rx menu at the Willow Stream Spa at the Fairmont Banff Springs and the Fairmont Scottsdale Princess. This Willow Stream Spa exclusive massage therapy endorsed by world-class professional golf instructor David Leadbetter and professional golfer Charles Howell III incorporates an advanced understanding of kinesiology to improve flexibility. The combination of massage, stretching and acupressure help relive athletic discomfort associated with golf.

Willow Stream Spa at the Fairmont Banff Springs also offers a seasonal, local specialty to improve ski performance and avoid injury with the Apres Ski Performance Massage. The combination of massage and stretching will decrease muscle soreness and increase flexibility in the muscles used while skiing. This technique aids in rapid recovery so guests can get back on the slopes.

The Willow Stream Spa at the Fairmont Turnberry Isle introduces Bommarito Performance Systems to the Stay Active Rx program. Pete Bommarito, one of the country's top performance coaches and Dr. Matthew Cooper, leading sports medicine physician and enzyme therapy expert, will offer full assessments and personalized fitness programs for guests, focusing on both prevention of injury and pain as well as recovery. Together, they've assembled a team of specialists to turn the resort into a 'one-stop' destination for fitness, rehabilitation and nutrition. Also new is a Romana® Pilates studio (only a handful in the US) with private sessions taught by South Florida's acclaimed Karen Winselmann.

The Willow Stream Spa at the Fairmont Scottsdale Princess also introduces Restorative Yoga to the new menu as an alternative for people dealing with pain. Using props to encourage a deep state of total relaxation, Restorative Yoga helps aid in the relief of chronic pain and stress, physical rehabilitation and improves range of motion.

The Stay Active Rx program launches at the Fairmont Pacific Rim, The Fairmont Banff Springs, The Fairmont Southampton, Fairmont Turnberry Isle, Fairmont Scottsdale Princess, The Fairmont Sonoma Mission Inn and Fairmont Monte Carlo, with additional Willow Stream Spa properties to follow and added experiences to the program.

About Willow Stream Spas

Launched in 2001, Willow Stream is the award-winning signature spa brand of Fairmont Hotels & Resorts. Located in some of the most beautiful places in the world, each of the Willow Stream Spas draw on the nature, essence and energy of its surroundings - from the desert, the mountains, the sea or the pulse of a cityscape - and all offer Fairmont's unique brand of luxury and outstanding service. Coupled with authentic spa experiences and a place to escape for both solitude and socializing, Willow Stream Spas simply make you feel fantastic. From the sun washed stone mountains in Scottsdale, Arizona to the vibrant city of Shanghai, Willow Stream Spas inspire living with abundant energy. For more information and all Willow Stream Spa locations, please call 1-800-441-1414 or visit www.willowstream.com.