Wrangler Introduces Denim Spa Jeans

I sometimes think the word "spa" has become one of the most overused marketing terms around. We've all heard of dog kennels referred to as doggie spas and car washes promoted as car spas. Even frozen food has jumped on the bandwagon with Lean Cuisine introducing a Spa Collection, which offers a variety of healthy options. That's why I can't say I'm totally surprised by the new line of Denim Spa jeans from Wrangler. These moisturizing jeans are reputed to not only soothe the skin but also help fight cellulite. Apparently, there are three types from which to choose: Aloe Vera; Olive Extract; and Smooth Legs, which contain algae extract, caffeine, and retinol. The Smooth Legs jeans are the only ones said to help with cellulite. It'll be interesting to see the response these jeans get. Of course, I can't help but wonder, what's next? Moisturizing spa robes?  

Suggested Articles

The biodegradable bamboo tablets are infused with organic essential oils to help reduce laundry and labor costs.

The line includes four new fabric care and home cleaning products that are infused with hand-blended natural essential oils.

The company also announced new certifications including CERTClean, Clear For Me, and Leaping Bunny.