U.S. Sports and Fitness Nutrition Markets Go Mainstream

May 29,2001 San Jose, CA --Once considered a 'niche' market, sports and fitness nutrition has emerged as a large, distinct category in the United States.
New analysis from Frost & Sullivan (www.food.frost.com), 'U.S. Sports and Fitness Nutrition Markets,' reveals that the industry generated revenues of nearly $2 billion in 2000 and projects this number to reach $4.5 billion by 2007.

'Over the past decade, the desire to enhance personal fitness among mainstream consumers has spawned significant market growth,' says Frost & Sullivan Industry Analyst Girish Solanki. 'Although the percentage of disposable income spent on food has decreased, the increase in expenditures on products that enhance fitness and boost performance has thrust the sport and fitness nutrition market into the multi-billion dollar range.'

Growth has occurred primarily from increased consumer realization of health and fitness needs. Today's consumers are willing to invest more time and money to both looking and feeling good and include everybody from athletes and bodybuilders to weekend warriors and soccer moms. Popularity has also resulted from the convenience that these products offer. Quick, nutritious and convenient is an irresistible combination that appeals to modern day consumers. Solanki points out that this advent into the mainstream has led to the blurring of lines between sports and fitness nutrition with the overall diet and weight management category.

Frost & Sullivan presents the 2001 Market Engineering Awards to companies that have worked diligently to make a positive contribution to different segments in the U.S. Sports and Fitness Nutrition Market. Prominent award recipients include Experimental & Applied Sciences Inc., Royal Numico N.V. (includes Met-Rx and Rexall) and Weider Nutrition Group.

About Frost & Sullivan
Frost & Sullivan, headquartered in San Jose, Calif., is a global leader in international strategic market consulting and training. Frost & Sullivan's industry experts monitor the food chemicals industry for market trends, market measurements and strategies. This ongoing research is used to complement the Food & Beverage Subscription, which includes studies on the Functional Beverages Market and the Natural Dietary Supplements Market.