Known as hump day, Wednesday is giving spa-goers a reason to celebrate at Oxford Club Spa & Salon (Denver). Thanks to the introduction of the Oxford Social Hour, guests can now enjoy a complimentary glass of Bel Arbor pinot grigio or malbec when they book spa services between the hours of 4pm and 8pm on Wine-Down Wednesdays. In addition, participants can also experience a couple of services at a discount. “The Oxford Social Hour is something we came up with when we realized that there was more to our club than just a spa, salon, and fitness center,” says director of operations Christina Critchell. “There is a real sense of community among our fitness members and guests. We wanted to create a program that would allow us to foster and grow our existing community.” And according to her, it has done just that. “We want it to be a fun social event, designed to be enjoyed with more than one person,” says Critchell. “The concept allows us to attract more group business and strengthen our brand ethos of not just spa, salon, and fitness center but rather a social club with a community of people.” It’s also the perfect way to toast getting over the hump.
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